Sahl Hasheesh is around 20 km south of Hurghada in Egypt's Red Sea Riviera, and is very much a resort town that is rapidly growing in popularity. In January 2011 capacity here was nearly 100%, however immediately after the revolution capacity dropped to a low point of around 5%, but is now recovering nicely.
Egyptian Resorts Company, who are a developer of mega communities estimates that occupancy is now around 50% capacity, and is confident enough to launch a new public beach in the downtown area which will be open to residents and visitors to the resort town. Their original plan was to complete the downtown area along with the new public beach for the summer, but this has been put on hold just until things settle down.
Egyptian Resorts Company controls the land supply in this area, and is making sure that development is carefully controlled so that there is adequate infrastructure, and no random houses or compounds can be built.
The eventual aim is to transform Sahl Hasheesh into a year-round community. At the moment it is concentrating on infrastructure within the resort, and is also developing public relations and marketing campaigns so that when business returns to normal this resort will be ahead of competitors.
Sahl Hasheesh is a resort around two thirds the size of Manhattan which is being constructed in three phases, at the moment the town has its own offices, schools, hospital, parks, entertainment and restaurants. The marina here is especially nice as it is constructed in a Mediterranean style, and offers visitors a beach and entertainment facilities in the same area.
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